This pitch presentation was to launch the new KIA Seltos. KIA wanted to reintroduce the brand in a truly South African way. My team and I came up with this idea using insights from our neighbourhoods.
This pitch revealed that some of the best ideas, are most probably the ones you've lived.
Please click on logo to view the full presentation.
We open on a scene of friends sitting outside a classic kasi home. Something on the street catches their attention and a conversation ensues as they watch the passerby.
VO1: Yoh! Ntwana, naz’into’zam.
VO2: Haaaa! uthanda ilast number nou?
Aye, uthanda ukuzenza mina.
VO1: Eish boy, I don’t know what it is, mara nawe uyaz’bonela.
VO2: Yeka izinja ze game. She’s my type.
Full-house boy…
VO1: Don’t test me ntwana. She’s my size. Our colours even match.
Khohlwa – this one is mine.
VO2: Neeeh ntwana. Relaxer.
VO1: A’ung’yeke wena! This is ‘My Size’.
(The camera pans around to reveal a parked KIA Seltos).
Title: The new KIA Seltos ‘My Size’ - Own It.
GFX: KIA Logo – THE POWER TO SURPRISE.